英國權勢巨子品牌代價征詢公司Brand Finance,上周發布了最新年度國度品牌研究講演。
圖 via brandirectory.com
講演稱,絕管遭遇中美商業磨擦,中國的品牌代價仍以特別很是康健的速率增加。2018年至2019年間,中國的品牌代價增加了40.4%,到達195億美元。位居環球十大最具代價國度品牌榜的第二位。
圖 via Twitter
講演稱,絕管此前預期中國增加將線上麻將推薦放緩,但中國的品牌代價已經從一些最具主導位置以及代價的勝利品牌中受害。
Defying the expectations of a slowdown, China’s brand value has benefited from the glow角子老虎機ing success of some of its most dominant and valuable brands, including ICBC, Huawei and Alibaba, said the report.
講演稱,與預期的增加放緩不同,中國的品牌代價增加得益于一些最具主導位置以及代價的品牌的勝利,包含工商銀行、華為以及阿里巴巴。
Huawei and Alibaba, in particular, embraced 老虎機遊戲免費strong marketing strategies adopted by their international counterparts.
尤為是華為以及阿里巴巴,采取了國際偕行所采取的強無力的營銷戰略。
China’s nation brand v吃角子老虎西屯路alue surges 40 percent: British consultancy(via xinhuanet.com)
恒久以來,美國一向位居該榜單之首,但在已往一年里,美國的品牌代價僅增加了7%。中美兩國品牌代價的差距進一步放大。
Building on its solid performance in previous years, China is closing the gap behind long-standing leader the US, which has recorded a brand value growth of just 7% over the past year.
在前幾年穩固的顯露的根基上,中國正在放大與恒久率先的美國之間的差距。已往一年,美國的品牌代價僅增加了7%。
The difference in value between the two nation brands has dropped from $12 trillion last year to just over $8 trillion in 2019.
兩國品牌代價的差距已經經從客歲的12萬億美元降低到2019年的8萬多億美元。拉霸機英文
Nation Brands 2019(via brandirectory.com)
圖 viabrandirectory.com
講演還指出,生長中國度的國度品牌代價年均勻增加率為13.9%,而蓬勃國度僅為0.4%。
The average year-on-year nation brand value growth among the developing economies stands at 13.9%, compared to as little as 0.4% for the developed economies included in the annual study into the world’s 100 most valuable nation brands.
捕魚達人簽到在環球100個最有代價的國度品牌年度考察中,生長中經濟體的國度品牌代價年均勻增加率為13.9%,而蓬勃經濟體的增加率僅為0.4%。
This means that – on average – the nation brands of developing economies have been growing at a pace 31.3 times faster than the developed ones.
這象征著,均勻而言,生長中國度品牌代價的增加速率是蓬勃國度的31.3倍。
11 out of the 20 fastest-growing nation brands of 2019 come from the Middle East and Africa, with Ghana (up 67%), Uganda (up 56%), and Egypt (up 50%) in the top 5.
在2019年增加最快的20個國度品牌中,有11個來自中東以及非洲,個中位列前五的包含了加納(增加67%)、烏干達(增加56%)以及埃及(增加50%)。
Nation Brands 2019(via 拉霸英文brandirectory.com)
圖 via brandirectory.com
“With the Western world seeing a real crisis of leadership on both sides of the Atlantic, the developing world is catching up. Bolder, more agile, increasingly innovative African, Middle Eastern, Asian, and Latin American nation brands are racing ahead at breakneck speed, poised for further growth in the years to come,” said said David Haigh, CEO of Brand Finance.
“當東方世界眼見大泰西兩岸對于真正向導力危急的迸發時,生長中國度卻正在奮起直追。更勇敢、更天真、更具立異性的非洲、中東、亞洲以及拉丁美洲國度品牌地下運彩ptt正以極快的速率向前生長,為將來幾年的進一步增加做好預備,”Brand Finance首席履行官戴維⋅海格說道。
Nation Brands 2019(via brandirectory.com)
戴維⋅海格 圖 via brandirectory.com
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